Tales from the Trade

Custom Retail playing card decks make comeback in 2012

by Shari Spiro

May 27, 2012, 9:50 pm

Custom retail playing card decks seem to be making a comeback in 2012 – perhaps with the rest of the economy.  Gift shops in Ski areas – on Riverboats – at The Grand Canyon – In New Age stores – in museums -at National Parks and at mountain ranges – all carry custom playing card decks for retail sale. In 2012 custom retail playing card decks are more eye catching than ever. An affordable and cost effective impulse buy – tourists find them easy to travel home with, and surprisingly affordable.  With the advent of information and trivia decks- the buyer gets even more bang for their buck.

Grand Teton Playing Card deck
Retail custom playing card decks for Grand Teton

Recently Ad Magic Playing Cards printed decks for a Riverboat and a ski area that both included interesting facts about both areas on the card faces.  Entertaining and educational these decks make great souvenirs.  Each deck comes in a full color retail quality tuck box – featuring a pull tab release and cello wrap – with up to 56 cards with custom faces printed in full color on the inside.  When it comes to designing the deck – the sky is the limit. We have art specifications for custom playing cards on our page – but each press has its own template to a certain extent – so we encourage clients to call and discuss the details of their decks before downloading any of our templates.

Usually purchased in wholesale quantities of 500 and up – retail quality custom playing cards are a profit center for all of our clients – as they usually sell for triple the cost – which is a great return by any standard. When buying wholesale custom playing cards – it is not necessary for a client to design the deck.  They need only come up with the idea.  Since our staff is trained in designing playing cards – we offer the design service at no extra charge and a proof of the entire printing sheet is provided to the client prior to the start of any print production.

Delivery of 500-1000 decks takes about 21 days from start to finish – including design – proofing – final factory proof, printing and delivery to the client’s door.

Some examples of retail playing card decks we have done are shown here.

Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s.

Shari’s expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators.

Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.