Recently Ad Magic was called upon to print sign language cards for the hit television show Switched at Birth – which is a Disney production. Switched at Birth airs on ABC family and is the story of two teenage girls who discover they were accidentally switched at birth in the hospital. Personally – having had a couple of babies myself – I cannot understand how someone would mistake their own newborn – but that really has nothing to do with this deck of sign language playing cards that I am talking about here. One of the girls is deaf and lives with a single working mother and the other girl lives with well to do parents. Disney created these decks in order to promote the use of sign language as well as to promote their hit show. The cards are a 26 card custom playing card set which feature a different letter of the alphabet on each card and one of the cast members from the television show is shown making the letter in sign language. The boxes are special size custom full color playing card tuck boxes which were designed and cut specifically to hold 26 cards – so it is a much thinner box than normal. For educational signing playing cards these are clear, well designed and easy to follow. For a novice like me it is nice to be able to see how to make the letters and practice my sign language a bit. I have attached a photo here of the deck, cards and box. The stock used for the playing cards is our standard pristine 300 gsm stock with a high gloss plastic coated finish on the box.
