Tales from the Trade

Ad Magic prints playing cards for Anabel New York

by Shari Spiro

June 4, 2012, 1:22 pm

One of our great clients Lillian Gottlieb is the artist behind the the very stylish and timeless imaginary character,  Anabel, and also CEO of Anabel New York, Inc.  Since the company’s beginnings in late 2008, Anabel’s image has been depicted on t-shirts, tote bags, umbrellas and a line of greeting cards, and e cards.  The company’s newest product is “Sassy Zen”,  an inspiration card deck featuring  52 stylish Anabel designs accompanied by wise and witty sayings delivered in a lighthearted and sassy voice.  Since its inception last year, Sazzy Zen has evolved into a series of workshops and personal coaching programs covering subjects as varied as intutively achieving ideal weight, rebounding and thriving after divorce, reinventing one’s self after retireme, fun and easy ways to exercise, and strategies for reducing stress.  Look for these programs to be available soon as effective and affordable on-line modules…Future plans also include a board game, smart phone apps, and a book offering  a deeper exploration into the Sassy Zen philosophy. 

 

Website:  AnabelNY.com

FB:          http://www.facebook.com/mysassyzen

               http://www.facebook.com/AnabelNewYork

 

Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s.

Shari’s expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators.

Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.