Tales from the Trade

Promotional playing cards for retail – Give my re”cards” to Broadway!

by Shari Spiro

April 15, 2012, 11:23 pm

Custom promotional playing cards for brands: The Addams Family
Broadway Show Addams Family Playing card decks

I guess one of the most exciting things in my job is to go to a broadway show or a show in Vegas and see our custom promotional playing cards – the custom playing cards we designed or printed for a client on sale at the show in the concession area. (selling for 8 times more than the client paid LOL of course!).

There is no better feeling. Actually comp tickets do improve the feeling.

Some of the shows we have done – like The Addams Family – have turned out to be big long running shows. Turns out I actually knew one of the cast members in Addams. Family. Of course we had left the theater by the time I recognized her name.   Darn. Probably could have met Brooke Shields.  Anyway it is a super fun part of the job here to actually see how the playing cards we make are finally used. So keep sending in those pics people. We love them.

Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s.

Shari’s expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators.

Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.