Tales from the Trade

Custom card game funds in minutes at PAX Kickstarter Panel

by Shari Spiro

April 1, 2013, 11:48 am

Here is a cool custom card game project that we at Ad Magic – as an experienced kickstarter printer – are creating for one of our coolest clients Max Tempkin  – someone who is very very experienced in creating winning campaigns 🙂

Werewolf is a game initially based on the game Mafia – which was invented in 1986  by Dimitry Davidoff.  In 1997 Andrew Plotkin recreated the game in the form of Werewolf.  Since 1997 the custom card game has become popular with Nerds at events like gaming trade shows and tech conventions. An elegant ad challenging game – Werewolf consists of 20 custom playing cards printed on standard poker size cards 2.5 x 3.5 in a custom printed fabric zipper case with key tag attachment so they can easily be carried anywhere. Max Temkin – the creator of this Kickstarter project – actually launched it live at PAX where the panel consisted of decision makers from kickstarter.  His project was approved and funded within minutes  – showing newbies and experienced kickstarters alike how it became the fastest funded project in kickstarter history.  The presentation was excellent – and a photo of it can be seen here.  If you want to fund it and get a deck – simply go to Kickstarter and back this Werewolf custom playing card project.

Kickstarter Printer panel
Max Tempkin launching at Kickstarter panel

Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s.

Shari’s expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators.

Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.