Watching time and time again as local businesses shuttered their doors, Ana Uribe, Karla Gonzalez and Michelle Fulfer decided to develop a creative vehicle to support the ingenuity of local entrepreneurs. They wanted something fun, something cool, something easy to understand. What they came up with is a deck of cards – like playing cards. Deliciously compact, Provecho Vallarta’s deck features 52+ cards. Each card contains a description of a local restaurant or business and doubles as a 100 peso gift certificate to the business it describes. Retailing at 300 pesos, this 5200+ peso value is an innovative way to introduce customers to new spots and encourage them to revisit old favorites, including perennial favorites Café Des Artistes, Daiquiri Dick’s, Trio, Des Santos, Joe Jack’s Fish Shack, El Arrayan, Esquina de los Caprichos, Dolce Vita and Coco’s Kitchen.
“Provecho Vallarta is a modern twist on the tired coupon. A way to save money with style,” partner Karla Gonzalez says explaining the concept. “We realized that we are all creatures of habit and sometimes we need to shake it up a bit. Vallarta is a fun town. Why not create a cool and fun way to explore the city’s best dining and entertainment at a great value?”
Hailing from three diverse cities (San Diego, Miami and Guadalajara), this trio have a love of quality food, friends and good times in common. They also adore Puerto Vallarta and wanted to increase the visibility and continued viability of quality businesses. With this as their goal, Karla, Ana and Michelle combed the region looking for first-rate spots. Stacked in every Provecho deck are businesses they love and vouch for. There are no “fillers”.
Looking to include a broad selection of not only restaurants & bars, but also local entertainment, Provecho’s deck includes 36 Restaurants & Bars and 19 other varied businesses, including yoga studios, salons and spas, tours, shopping and even a chiropractor! Provecho Vallarta keeps the terms and conditions simple and universal. The 2012 deck is valid through December 31, 2012. The discount is 100 pesos off a purchase of 250 pesos or more at any merchant partner (excluding other promotions, prix fixe menus and during Restaurant Week). At 300 pesos a deck, customers have to use 3 cards and the deck has paid for itself. Who doesn’t treat themselves at least three times a year?
These decks were printed on 300 gsm casino quality stock and are packed in custom tuck boxes.
A photo of them is shown below.
