Tales from the Trade

What’s Your Cosmo Custom Card Game is 7 games in 1

by Shari Spiro

November 8, 2012, 7:30 pm

Recently we printed  some colorful and unique custom card games for our client “Lisa St Louis” who wanted her double card deck to be more useful than the average game.  She invented a card deck that can actually be used to play 7 unique games that appeal to all age groups.  The WHAT’S YOUR COSMO? card game has been called a “new generation of playing cards—with a cosmic twist.  Since there is a celestial theme to the decks this seems very appropriate.  Having grown up in a Midwest family that loved games, both board games and card games – Lisa’s parents taught her every card game out there and  her family played them late into the night. When she was 9, Lisa thought of an idea for a card game and called it “SUN”. It involved five cards being placed in a circle surrounding the deck, and placing cards in descending order. Many years later, becoming bored with the card games, both old and new, Lisa decided to resurrect “SUN” and finish the design and concept. “I wanted to keep the galaxy theme, and as a result, “COSMO, the original” was created”, she said.

After creating the deck for the COSMO game, ideas began materializing for other new games using the novel double deck.

Lisa wanted a game that was truly for the whole family, all ages, all group sizes, and all skill levels and abilities. She wanted a custom card game that gave players options and was both fun and challenging.  Lisa told us, “I have bought so many card games where only one game is connected to the deck and the deck is limited to only a one game format. WHAT’S YOUR COSMO has a one-of-a-kind, double-sided deck for 7 unique new games: COSMO, FINAL DRAW, EQ, COSMO 6, ALL FIVE, OVER/UNDER, and FLIP”.  Players from 8 to 80 have played the seven games, and each had their favorite. There is a game for everyone. Hence the name: WHAT’S YOUR COSMO?

Construction wise this is a double card deck consisting of 100 custom game cards – the two decks sit side by side in a custom molded tray that slides out of the box when in use.  The instructions were full color and extensive – so they were printed CMYK on 4 sheets of 8.5 x 11  – 80 lb coated stock, saddle stitched to create a 16 page booklet  – and then folded in half to fit into the custom made tuck box.  All cards are printed CMYK on 300 gsm casino quality playing card stock.

Custom card game
Custom card game

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Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s.

Shari’s expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators.

Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.