Ad Magic prints a lot of Bullshit – CAH Holiday Bullshit that is!
I have been so busy working – mostly on the Cards Against Humanity Holiday Bullshit, that I have not posted a blog for quite some time. Now that most of the pieces are mailed – and everyone knows what they are, (boy that was a long time keeping all those secrets 🙂 I can finally blog about it – and I have to tell you that it really is something special to blog about!
Friday – in the mail – came my very own personalized Card Against Humanity with MY NAME ON IT!! Even though I printed these cards and fully expected it – I cannot express how much of a thrill it was to actually open the envelope and see my name on that card. This is so unbelievably satisfying in so many ways. Mostly it is satisfying because I can honestly say – in the history of playing cards – card games, and mailings in general – this part of the mailing was actually one of the most ambitious things ever done – and it was a tremendous challenge to pull it off. I am actually just assuming we pulled it off with perfection – but time will tell if John Doe gets Tim Smith’s card in his envelope. Hopefully that won’t happen. Because of the nature of manufacturing playing cards- it was a tricky thing to get each individual name on the cards in the first place – and then an even tricker thing to get them properly organized for matching with each envelope. We worked on the logistics of this for some time – and, thanks to new technology and a couple of great pressmen, we were able to make this happen. Then it was a different challenge to keep them in order and to make sure that each envelope matched each card even with the occasional envelope getting destroyed in the packing equipment. I have filmed some of the very hand intensive process – and have posted it here.
So now I have a CAH card that says Shari Spiro and I love it.
I cherish it really – and I already spoke to a few other people who got theirs and they feel the same way. The probably would have paid $12 to get that one card – but for $12 they got 12 nights of cool gifts.
Some of those gifts included custom holiday packs with cards of assorted themes and some were printed pieces. But my second favorite – and the second hardest to pull off from a mailing standpoint – were the lumps of coal. Those had to be sorted to be a certain thickness for mailing purposes. Hundreds of pounds of coal and hundreds of thousand of small buck size pieces of coal were meticulously sorted – and then placed in sets of three into individual envelopes. It was a messy and time consuming process but we started very early and got it done in plenty of time.
The next challenge was the Clusterfuck set. Those had to weigh a certain number of ounces while still being able to fit in an envelope and contain a certain number of mini cards and instructions for the game – yet have a permanent place to store the cards. Fortunately the guys at CAH are really super smart and very specific about what they want. This actually makes my job much more satisfying – because when a client knows what they want – as a manufacturer, I have a much better chance of delivering it. Clients who do not know what they want are difficult to please in any industry – but especially so in mine. So we went back and forth with ideas on the packaging and finally came up with the Clusterfuck packaging you know and love. I just cannot WAIT to play the game with a variety of inappropriate friends. Should be fun.
Holiday Bullshit is still mailing – so I will follow up with more about the other nights in a few days. Meanwhile – good luck with that Holiday Shopping. I think I am just going to go online to Amazon and order everyone a CAH game.
Tagged as: admagic, CAH, cards against humanity, Holiday Bulshit